Lifestyle

Curiosity is the cornerstone of the G. Loomis production philosophy: We approach every challenge with a genuine and inquisitive mindset, understanding that each experience contributes to our continuous growth and refinement. Our unwavering attention to detail is reflected in the craftsmanship of every rod, with over 100 skilled hands involved...

Edgy environmental factors like sustained wind, complex hydraulics, and natural structure all pack the potential to punish productivity. Rolled with our most advanced compound taper construction to date, the award-winning NRX+ provides the power, line speed, and loop stability expected from modern fast-action rods without compromising “feel” and finesse in...

Creating blanks with dialed technique-specific actions that perform under extreme load without failure doesn't just "happen." Thousands of hours of R&D, materials planning, and precise manufacturing processes are wrapped into every rod that goes out the door. "Rolled Up" — the second episode in our "Feel Connected" video series —...

Edgy environmental factors like sustained wind, complex hydraulics, and natural structure all pack the potential to punish productivity. Rolled with our most advanced compound taper construction to date, the award-winning NRX+ provides the power, line speed, and loop stability expected from modern fast-action rods without compromising “feel” and finesse in...

For G. Loomis Elite Ambassador Jeff Legutki, the Everglades are much more than just a place — they are a profound part of his identity and life journey. This vast and intricate ecosystem showcasing an endless maze of mangrove islands and brackish waters blending into the Gulf of Mexico has...

For the 5th stop of the Bassmaster Elite Series G. Loomis Pro Cooper Gallant heads to one of the best herring lakes in the entire country — Lake Murray in South Carolina.