Lifestyle

{SETUP 1}Rod - G. Loomis IMX Pro 966 SWBRReel - Shimano Tranx 300Line - 25lb Seaguar Invizx FlourocarbonLure - 3:16 Workhorse w/ Owner Welded Quick Snap{SETUP 2}Rod - G. Loomis NRX+ 842C MBRReel - Shimano AntaresLine - 12-16lb Shimano Mastiff FlourocarbonLure - Shimano World Minnow 115SP{SETUP 3}Rod - G. Loomis...

{SETUP 1}Rod - G. Loomis NRX+ 894C JWRReel - Shimano Metanium HGLine - 18lb Shimano Mastiff FlourocarbonLure - Zoom Magnum Speedworm (Junebug) w/ Owner Hooks Round Bend Worm Hook & 3/16 Woo! Tungsten weight{SETUP 2}Rod - G. Loomis GLX 954C FPRReel - Shimano Metanium XGLine - 65lb PowerPro SSV2Lure -...

This past June, Elite Ambassador Eric Leininger and G. Loomis Brand Manager Red Kulper set out to experience some of the Midwest’s epic fisheries first-hand. To do it right, they enlisted the help of our Elite Ambassador and Pro guides native to the region. MIDWEST PRO ERIC GRAJEWSKI - LAKE...

At G. Loomis, we leave nothing to chance. Our engineering team works closely with Pro Staff and brand advocates to design innovative and performance-driven crankbait rods. Customers often ask: "Why doesn't G. Loomis build crankbait rods with fiberglass blanks?" The answer is simple: We can create a better action with...

Gussy Makes their Hair Stand Up A marabou jig used to be our secret up North when the water is cold early in the season or in the heat of summer after consecutive flat sunny days. Those bluebird skies push the biggest smallmouth shallow. It’s a very visual technique. Trolling...

A turquoise gem surrounded by windswept rangeland in the heart of Southern Argentina, Lago Strobel is the ultimate juxtaposition of abundance and desolation. An enormous population of aquatic insects, low angling pressure, and few natural predators combine to create a near-perfect environment for rainbow trout to quickly grow to incredible...