News

New Bass Series Offers Anglers a Competitive Advantage Success on the water requires versatility. Bass may respond to squarebills at first light, pivoting to Carolina rigs by midmorning and Ned rigs after lunch. To catch fish all day – every day – anglers need a comprehensive selection of handcrafted, precision-balanced...

Technique-Specific Rods Deliver Superior Performance to Boost Angler Effectiveness G. Loomis rods enable success by boosting anglers’ natural ability in any setting where a fly is cast. Now, G. Loomis introduces three purpose-driven rods, each packed with design innovations and premium technologies so anglers can feel connected. NRX+ SF With...

Feel Connected with the Most Advanced Bass Fishing Rods Ever Designed Anglers are only as good as their tools. What separates contenders from pretenders? The rods they use to cast farther, detect structure and strikes better, set hooks harder, and fight fish with more authority and power than any other...

By Luke Clausen Lipless crankbaits fly under the radar, guys simply just don’t throw them. For years, I fished rods that were too powerful to effectively fish crankbaits. It really got tired, and even worse, you could never rip the grass off the bait during the retrieve that ultimately resulted...

Having pursued this iconic species for over two decades, it never ceases to amaze me just how adaptable and versatile striped bass have become. In their wild natural state, Striped Bass are an anadromous species and spend much of their adult life feeding and migrating with seasonal water condition variance...